Why good humor makes for good business : NPR

Section 3 of the TED Radio Hour episode Humor Us.

Jennifer Aaker and Naomi Bagdonas teach a class at Stanford’s company university identified as ‘Humor: Major Business enterprise.’ They say humor is vastly undervalued in enterprise and is vital to great leadership.

About Jennifer Aaker

Jennifer Aaker is a behavioral scientist and a professor at the Stanford Graduate School of Organization.

Aaker bought her bachelor’s in psychology at the College of California, Berkeley and earned her Ph.D. in marketing and psychology from the Stanford Graduate University of Company. In 2010, she co-wrote the guide, “The Dragonfly Impact: Quick, Successful, and Impressive Methods To Use Social Media to Travel Social Change.”

About Naomi Bagdonas

Naomi Bagdonas is a lecturer in management at the Stanford Graduate University of Business enterprise. She operates workshops for corporations ranging from startups to Fortune 100 organizations.

Bagdonas attained her bachelor’s degree in economics and psychology from Claremont McKenna University and received her MBA from the Stanford Graduate University of Business.

Aaker and Bagdonas co-wrote the ebook “Humor, Very seriously,” which was released in 2021.

This segment of the TED Radio Hour was manufactured by Matthew Cloutier and edited by Katie Simon and Manoush Zomorodi. You can abide by us on Twitter @TEDRadioHour and electronic mail us at [email protected].