When you saw the title of this article, I’m guessing that your first thought was, “What in the heck does Harley Davidson have to do with home business”.
And if you were like most, you’d immediately assume that there’s no correlation.
If so, you’d be wrong.
One of the biggest strategies I teach my clients is how to build a HUGE subscriber list.
Doing so gives you the opportunity to actually have a relationship with your prospects, subscribers and clients, with very little effort (or time invested) on your part.
Very few business owners make any attempt whatsoever to maintain a relationship with the people who frequent their establishment.
I mean think about it:
When was the last time you visited a restaurant, used a dry cleaning service, hired a carpet cleaner, or took your vehicle to a mechanic?
After doing so, did the owner of that business make any attempt to contact you (after you’d just spent money with them)?
Of course not!
They didn’t send you a postcard, a letter, an email or give you a phone call.
They did none of that.
But had they done so, you would’ve been blown away. And I can guarantee that it would’ve made one heck of a lasting impression on you.
I’ve been using this strategy for almost 7 years with my little online mold business (at getmoldsolutions.com), and that’s precisely why I’m able to put $7,000.00 to $10,000.00 a month into my bank account.
Now here’s the rub.
You don’t usually see big companies using this kind of smart marketing.
Big companies typically have to deal with mountains of red tape and answer to a board of advisors, which makes it almost impossible for them to actually implement an automatic income system like this.
Fortunately, for the small business like you and I, we don’t have to deal with all this garbage.
But I’ve got to hand it to Harley Davidson.
They’re currently running a HUGE lead ad campaign, with the sole purpose of building a large list of subscribers that they can then stay in touch with, and build a relationship that will cause the prospect to want to buy their products.
When I first saw their campaign, I would’ve sworn that someone inside their company had participated on one of my teleseminars.
After all, they’re using the very secrets that I’ve been revealing to my clients and subscribers for the last 15 months.
But the truth is, the most likely paid some big, fancy-schmancy advertising agency thousands and thousands of dollars to design this system for them (had they taken part in one of my teleseminars, they could’ve saved all that cashola).
But let me stay on track.
Here’s how it works:
They run what’s called a “Lead Ad” in various locations where their ideal prospect will see it.
The lead ad then prompts the visitor to visit the Harley Davidson website, and in specific the web page at harley-davidson.com/biglife.
When the prospect gets to the site, they’re not so gently prompted (in fact, they’re almost dared) to enter their contact information.
And when they do, the Harley Davidson Company will then stay in touch with that person, continuing to build a relationship, until said prospect decides to purchase a Harley Davidson product.
Now that’s brilliant!