Fifty decades ago this thirty day period, Honda held the international introduction of a entertaining and gasoline-productive three-doorway hatchback that would go on to modify the automotive landscape for good – the Honda Civic. A fifty percent-century later on, with revenue approaching 30 million globally and now in its 11th era, Civic is the longest-running automotive nameplate in Honda history and the greatest-offering Honda vehicle of all time.
Considering the fact that likely on sale in The usa in early 1973, Civic’s 11 generations have continuously set the benchmark for the U.S. vehicle business by delivering course-leading high-quality and reliability, fantastic gasoline performance and very low emissions, refined and responsive driving dynamics and prime-class safety effectiveness. This has earned the belief of American motor vehicle buyers and a reputation as a phase-defining products. With U.S. gross sales of extra than 12.3 million units, the broad the greater part manufactured in Honda’s North American car vegetation, Civic is one of the best 3 finest-providing cars in The us over the past 5 a long time.
Civic is also a single of the world’s most awarded cars and trucks of its technology, continually gathering the industry’s top rated honors, such as North American Auto of the Yr three occasions, Auto and Driver magazine’s “10 Finest” honor eight moments, and Motor Trend Automobile of the Year. And whilst Civic crafted its accomplishment as a result of the loyalty of the baby boom generation, its acceptance continues with younger buyers. Given that 2011, Civic is the No. 1 automobile amid Millennial consumers, and has captured the most Gen Z, initial-time, and multicultural consumers in the marketplace for the past six a long time.
Honda is sharing the 50th Anniversary celebration of the legendary Civic with its neighborhood on the brand’s social media channels. During the month of July, Honda supporters can choose a “Ride By way of Background,” setting up with automobile influencer, Omar Rana, as he highlights Civic’s 50-yr record in 50 seconds. The marketing campaign culminates with a video collection showcasing 5 a long time of Civic, by way of five distinctive chapters – from Civic’s debut in the 1970’s to the all-new, 11th-gen Civic lineup, narrated by John Cena, the voice of the Honda model.