25/07/2024 4:22 AM


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TSM adds GMC as automotive partner, logo to be worn on jerseys across all esports teams

TSM has added yet another sponsor to its escalating checklist of associates. The esports business enlisted GMC as its official automotive sponsor previously these days. The partnership amongst TSM and GMC marks the to start with sponsorship of an esports workforce that GMC has partaken in. 

“At GMC, we are thrilled to kick off this partnership with TSM,” Molly Peck, vice president of internet marketing at GMC, reported in a press release from TSM. “The esports arena is not only daring, but rapid-rising, and TSM is at the forefront as a person of the best esports businesses.” 

The partnership also marks yet another chapter in the automotive industry’s increasing fascination in esports. Previously this calendar year, Team Liquid added Honda as a big sponsor, likely as considerably as altering the identify of its League of Legends staff to “Team Liquid Honda” for this season’s LCS Summer months Break up. One more League-concentrated organization, DAMWON Gaming, rebranded to DWG KIA just after securing a sponsorship from Kia Motors in early 2021. 

Connected: Liquid rebrands League roster to ‘Team Liquid Honda’ ahead of 2022 LCS Summer Break up

The GMC brand will be featured on all TSM jerseys across the organization’s esports teams, in accordance to TSM’s push release. The GMC symbol will be showcased on the correct shoulder of TSM’s jerseys, in accordance to an impression produced by the group. 

On top of that, TSM has promised “unique information creation, in-individual and electronic occasions and activations, custom branded merch, social articles and more” will occur from the partnership, according to its launch.