UCI, Warner Bros extend partnership for Mountain Bike World Cup | Deals | News

In a deal built to elevate the activity and assist it reach a new world viewers, the Union Cycliste Internationale (UCI) has chosen Warner Bros. Discovery (WBD) to produce a new vision for mountain biking.

Together with the Olympic Video games, the UCI Mountain Bike Environment Cup is said to variety the pinnacle of the sport and sees the world’s best riders compete in multiple cross-state and downhill occasions all through the year. Taken jointly, WBD’s cycling portfolio of information previously features extra than 200 professional situations across highway, keep track of, BMX, cyclo-cross, mountain bicycle, as very well as all Olympic biking disciplines.

The new offer will see the leading international media and entertainment organization blend all its assets and knowledge to provide what is mentioned to be a entirely new vision for the long run of mountain biking. As effectively as using WBD’s scale and media platforms, the UCO will collaborate with two of the company’s expert organisations. This will see global promoter and celebration management organization Discovery Activity Occasions be part of forces with the Enduro Sporting activities Organisation (ESO Sporting activities) to provide the organisation, media manufacturing and broadcast, marketing and commercialisation of the UCI Mountain Bicycle Earth Cup.

Discovery Sports activities Functions will lengthen its connection with the UCI to enable advertise the activity in support of additional expanding its world-wide viewers. ESO Sporting activities, the owner and operator of the Enduro World Series and in whom WBD not too long ago invested, will drive the venture to globally unify mountain biking and elevate it to new amounts, in collaboration with the UCI.

Developing on mountain biking’s acceptance, the new technique is also intended to deliver innovations to the on-internet site and on-screen supporter experience in get to carry on escalating the fanbase and strengthen the worldwide footprint of the UCI Mountain Bike World Cup. Discovery Sports Situations also partnered with the UCI as the founding world wide promoter who devised and shipped the match-shifting UCI Keep track of Champions League which launched in 2021.

“I am elated by our partnership with Warner Bros. Discovery, which will just take our UCI Mountain Bike Environment Cup to the upcoming stage,” mentioned UCI President David Lappartient. “Discovery Athletics Situations has currently worked miracles with keep track of biking – thanks to the innovative UCI Track Champions League – and I know that the enjoyable discipline of mountain bicycle will also advantage from their skills, their in-depth comprehension of the expectations of athletes and fans, and the enhanced publicity that this partnership will bring. Mountain bicycle will get the impetus it deserves as we get the job done collectively for the potential of this wide and varied self-control.”