18/05/2024 1:13 AM


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BMW Will Soon Shift To Direct Sales Throughout Europe

BMW and Mini are set to shift to an agency distribution product throughout Europe, pursuing the guide of Mercedes-Benz and Audi in relocating to a direct revenue method.

Although a short while ago speaking with Auto News at the Concours d’Eleganza Villa d’Este on the shores of Lake Como, Italy, BMW Group’s profits and internet marketing boss Pieter Nota verified the manufacturer is speaking with European dealerships about the switch to the company product.

This affirmation will come a few of months just after Autohaus claimed that BMW would finish its supplier process in Europe from 2024 for the Mini brand name and 2026 for the BMW brand name alone. Nota mentioned the timing of the move has but to be verified.

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Below the agency product, BMW would maintain the inventory and invoice consumers directly. Dealerships would then be tasked with delivering new autos and obtain a set fee for each car offered. When dealers would make fewer revenue for motor vehicles by way of this product, BMW says they will minimize expenses by not having to manage an inventory and by slashing marketing fees.

Automobile News notes that premium vehicle makers all over Europe usually supply dealer margins of 12 to 16 per cent. Revenue commissions through the company product will be approximately halved.

BMW experienced released an agency product when the i sub-manufacturer was first introduced. It afterwards abandoned this model but re-introduced it across its full vary in South Africa in 2020. Nota says the agency product will only be utilized in Europe and not in China or the U.S. exactly where numerous states prohibit car makers from offering straight to shoppers.

It is not just BMW, Mercedes-Benz, and Audi that are shifting toward a product sales product of this variety. Stellantis will observe go well with in mid-2023 with its Alfa Romeo, DS, Lancia, Citroen, Fiat Skilled, Opel/Vauxhall, and Peugeot brands. The VW Group also sells its ID-branded EVs by means of an agency product.