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Progressive IMS Outdoors Reveals Dennis Kirk as New “Ultimate Builder Custom Bike Show” Title Sponsor

Press Launch | April 8, 2022

Santa Monica, Calif. (April 5, 2022) – Progressive IMS Outdoor, the Powersports industry’s leading client motorcycle tour that connects lovers with best manufacturers, nowadays introduced two strategic partnerships for Greatest Builder Custom made Bike Clearly show (UBCBS)

  • Dennis Kirk, the world’s most significant retailer of aftermarket areas, attire and extras for each and every powersport, is the new title sponsor of UBCBS.
  • Jordan Mastagni, president of Incredibly hot Bicycle Magazine, will consider around administration of UBCBS.

Builder registration for the 2022 competitiveness is now open – new and returning builders alike are encouraged to sign up for this year’s edition at

Jordan is gearing up to convey his 20+ several years in the bike business as a moto-journalist and builder fanatic to the Progressive IMS Outside staple attraction, which has advanced into the industry’s most well known level of competition through its 11-12 months tenure. Yr just after yr, hundreds of builders use the competitiveness as a springboard to showcase their rolling is effective of art and compete for cash, prizes, and the “King of Builders” title, topped in the championship round held in Southern California at the past party of the tour.

“It’s an honor to perform together with the Progressive IMS Outdoor staff this 12 months,” Jordan states. “I’ve labored carefully with the custom made motorbike local community during my career and have so significantly respect for the time and creative imagination it takes to create a customized establish and I look ahead to seeing what this year’s group provides to the opposition.”

Jordan Mastagni will choose about administration of Progressive IMS Outdoors’ UBCBS. Picture: IMS Out of doors

Dennis Kirk, Powersports aftermarket parts and equipment chief, symptoms on as the UBCBS title sponsor.

“UBCBS is a person of the most effectively-recognized and widely revered competitions in the builder neighborhood and we are energized to be on board as the title sponsor for the 2022 version,” explained Tammy Becklin, Chief Advertising Officer of Dennis Kirk. “The chance to further more align our brand with the customized builder group, when celebrating the grit and expertise that goes into motorcycle developing, is a remarkable milestone for Dennis Kirk. We glance forward to this year’s competitiveness and are eager to introduce Dennis Kirk to the builders and 1000’s of riders and fanatics that go to Progressive IMS Outside.

Classes for the 2022 opposition consist of Tailor made Road, Personalized Classic and Freestyle, additionally the People’s Preference Award. Winners of the Custom Road, Custom Common, and Freestyle courses will choose house $500 – $1,000 in income from Progressive IMS Outside, as well as prizes from sponsors. Winners of each and every round are invited to contend in the Championship Spherical at the close of the tour for the title “King of Builders”, $10,000 in funds and prizes.

UBCBS-Freestyle-Champ-Winner #2025 Motorcyle Missions Veterans_2018
Dennis Kirk now be the presenting sponsor for the UBCBS.


Personalized Avenue Course
Have to start out with 2000 and afterwards major OEM engine and frame as a foundation. Will have to retain unique engine cradle configuration. The neck may well be lower to rake or extend frame. Hardtail sections and huge tire alterations are suitable. Will have to be a two or three-wheel bike configuration as described by DMV. The car have to run and be operable.

Customized Common Class
Will have to have a 1999 or previously OEM motor replica engines are not permitted. Custom or inventory modified frames are suitable. Ought to be a two or three-wheel motorbike configuration as outlined by DMV. The car will have to operate and be operable.

Freestyle Class
Something goes, two or a few-wheel drivetrain/chassis bike configuration outlined by the DMV. The only limitation is the builder’s creativeness and sources. The automobile will have to operate and be operable.

“UBCBS is a staple plan that persons return to calendar year-after-yr, as opponents and attendees to see all-new exclusive builds, mentioned Tracy Harris, SVP of Progressive IMS Outside. “The plan is a spotlight of each and every occasion, as builders travel from all in excess of the country and contend alongside their peers to showcase the bikes they have been doing the job on for months and, in many circumstances, several years. We’re thrilled to see new and returning faces on this year’s IMS tour beneath Jordan’s new management.”

Jordan Mastagni is a seasoned 20-12 months veteran in the motorcycle business as a moto-journalist and most a short while ago the head of income and marketing and advertising at ARCH Motorcycle Enterprise, co-founded by Gard Hollinger and Keanu Reeves. Not too long ago, Jordan purchased the mental residence of Incredibly hot Bicycle, the world’s largest custom V-twin media enterprise, and is performing hard to keep this legendary, 50-12 months-aged brand shredding tires for many years to appear. Becoming a lover of all bike tends to make, Jordan brings a keen eye for consideration to depth, producing him a great suit to be the ambassador for UBCBS.

Fascinated in registering for the 2022 UBCBS opposition? Builder registration is now stay. Remember to visit to enter.

The 2022 tour is sponsored by Progressive Insurance policies, with this year’s version marking Progressive’s purpose as title sponsor for the 13th consecutive calendar year.